On March 13th 2010 the first workshop of the Audio Branding Academy took place in Hamburg. Under the title “Grundlagen der akustischen Markenführung” (Basics of Audio Branding) John Groves, Patrick Langeslag and Prof. Carl.Frank Westermann shared their comprehensive and profound knowledge about acoustic brand development and management. Very inspiring was the mixture of informative presentations, auditive practical exercises and group discussions of the highest level.
The next workshop is on May 8th 2010: Dr. Michael Haverkamp will give insights to synesthetic phenomenons, cross-sensory coupling principles and provide basic knowledge for developing multisensory design.