acoustic branding Archives - ISA - International Sound Awards

A good day for Audio Branding

March 21, 2010July 22, 2014( ( ( ABA ) ) )

On March 13th 2010 the first workshop of the Audio Branding Academy took place in Hamburg. Under the title “Grundlagen der akustischen Markenführung” (Basics of Audio Branding) John Groves, Patrick Langeslag and Prof. Carl.Frank Westermann shared their comprehensive and profound knowledge about acoustic brand development and management. Very inspiring was the mixture of informative presentations, auditive practical exercises and group discussions of the highest level.
The next workshop is on May 8^th 2010: Dr. Michael Haverkamp will give insights to synesthetic phenomenons, cross-sensory coupling principles and provide basic knowledge for developing multisensory design.

download: program (pdf)

Three podcasts about the basics of Audio Branding

February 20, 2010July 22, 2014( ( ( ABA ) ) )

If you speak German you might like to listen to the latest podcasts about the topics of the workshop on 13^th of March. John Groves (Groves Sound Communications), Patrick Langeslag (audio consulting group) and Prof. Carl-Frank Westermann (MetaDesign/Berlin University of the Arts) give some foretaste of their lectures.

Get more information here.

Workshop program 2010

February 9, 2010July 22, 2014( ( ( ABA ) ) )

In March 2010, the Audio Branding Academy starts its workshop series. There will be five workshops in 2010, four of them held in German and one in English.

The English workshop will be hold in September 2010 by the internationally renowned musicologist Prof. Dr. Adrian North. In his workshop Prof. North will give lessons from music psychology for advertising and branding. Learn more about the topics of this one-day seminar here.

The registration deadline for each workshop is three weeks before the seminar. The number of attendees is limited to 15 persons. Therefore it’s recommended to book as soon as possible.

Download: Program (pdf)

Get more information about the workshops in German here

Seeing By Ear – Feeling By Eye

February 6, 2010July 22, 2014( ( ( ABA ) ) )

Within the video documentation of the Audio Branding Congress 2009 a movie of a special kind is freely available online for those interested.
In his lecture “Seeing By Ear” Heiko Kunert, spokesman of the Association of Blind and Visual Impaired People Hamburg who went blind himself in the age of seven, gives insight in the acoustic world of blind people. Amongst other things attendees of the congress witnessed which outstanding hearing abilities human beings can develop, e.g. incredible fast listening to text to speech readers.
As the lecture was in absolute darkness, the video uses the motto “Seeing By Ear – Feeling By Eye”. Find out what this means: click here for the video.

Videos of the Audio Branding Congress 2009

January 17, 2010July 22, 2014( ( ( ABA ) ) )

For the attendees of the Audio Branding Congress 2009 selected videos of the lectures will be provided successively. The login details will be sent automatically by the Audio Branding Academy respectively can be requested here.

The first video shows Prof. Dr. Adrian North with his lecture about “The impact of music on consumer behavior“.