About ISA and ABA

About the International Sound Awards

Sound and music play an eminent role in modern everyday life. With the increasing digitization, audio is experiencing an enormous boost. Noise and bad acoustics affect our health much more than we are aware of. More than ever we need to ask ourselves how we want to shape our acoustic environment. Sound and music are also powerful and contribute to our personal well-being, to a better social and cultural interaction or benefit society in many other ways. They make the world a better place.

The International Sound Awards (ISA) promote innovative, smart and useful sound projects, products and services that contribute to the motto: Make The World Sound Better!

The ISA connect and bring people from different industries together: Sound Designer, Musicians, Acousticians, Engineers, Creatives, Artists, Scientists, Product Developers, Innovators, Students, Music Industry, Start-Ups, Investors, Organizations, Practitioners, Advertising, Agencies, Branding Experts, Media, Journalists and further interested people.

Being part of the Reeperbahn Festival, Europe’s largest club festival and B2B platform for the music and digital industry, the International Sound Awards offer industry professionals a programme that includes sessions, networking events, meetings, showcases, award shows and concerts with international up-and-coming artists.


About the Audio Branding Academy

The Audio Branding Academy, founded in Hamburg in February 2009, is the initiator of the International Sound Awards. Furthermore, it runs the Audio Branding Society, a business club solely for approved audio branding agencies. This think tank possesses a strong, global network of experts and is constantly developing excellent competency clusters.

The Audio Branding Academy presents a profound market overview and lends corresponding support to companies looking for exceptional audio branding agencies. It provides agencies with a platform and offers them numerous academic services like contract research and white papers.



Kai Bronner – Managing Partner

Kai Bronner studied media economics and graduated with a diploma thesis about audio branding in 2004. Since then, Kai gained experience in the field of audio branding, sound communication, sound design and has been supervising research projects on sound and crossmodal effects. In 2007 and 2009, he became the editor and author of the first compilation books about Audio Branding. Since then, he published several books and articles about the topics of sound. In 2009, Kai founded with his fellows Cornelius Ringe and Rainer Hirt the Audio Branding Academy in Hamburg which organizes the International Sound Awards.


Dr. Cornelius Ringe – Initiator and Senior Partner

Cornelius studied business admin­istration at the University of Augsburg with major in advertising psychology and gained his PhD at Humboldt University Berlin. Since 2005 he has been working for international brands as a brand consultant. In 2009 he founded with his fellows Kai Bronner and Rainer Hirt the Audio Branding Academy. Since 2013 he is responsible for business development at the sound design agency WESOUND and was appointed managing partner in 2017. Cornelius is author and publisher of several trade publications. As lecturer he introduced audio branding as subject at several universities, such as Humboldt University Berlin or Uni­versity of Popular Music and Music Business Mannheim.


Birgit Elke – Head of Communications

After her studies in English and French literature  and linguistics at the University of Cologne and Goldsmiths‘ College London, Birgit started working in the area of Cultural PR. With a strong love for music, she specialised in Music PR & Sponsoring and first got in contact with the topic of Sound Branding in 2006 while working for SoundTrack_Cologne, the annual conference for music and sound in film, video games and media. She has been working in the industry for more than ten years now and supports the Audio Branding Academy since the start. At the Sound Branding agency WESOUND Birgit is responsible for PR and Project Management.



Jonathan Väth – Project Manager

Jonathan studies media management and helps to organize the International Sound Awards. His focus is on the radio and music business. In his bachelor thesis, he examined the opportunities for radio stations to personalize their program. Furthermore, he gained work experience in the field of event marketing at a German public service TV-station and a private radio station. In free time he plays the piano and sometimes you can dance to his music when he works as a DJ.