“This congress will change our industry for ever!” were the opening words of sound expert Julian Treasure’s presentation at the Audio Branding Congress 2009 in Hamburg. Treasure was right. What used to be a fragmented domain of pioneers and lone fighters for audio branding, is now growing together.
The story now continues: On November 5th 2010 the Audio Branding Academy is organizing the second Audio Branding Congress in Hamburg. Besides a call for papers, this time there will be an official call for best practice cases in the field of audio branding and music marketing.
Brands and agencies can submit their proposals until July 30th 2010. The most interesting cases will be presented on the website of the Audio Branding Academy to let the public vote on them. Cases which received the most votes will be presented at the Audio Branding Congress 2010, and published in the Audio Branding Academy Yearbook.
Cases presented by both a representative of the brand and an agency representative will be preferred (it has been shown that in the presence of agency and brand representatives the most interesting discussions between audience and speakers evolve).