“This congress will change our industry for ever!” were the opening words of sound expert Julian Treasure’s presentation at the Audio Branding Congress 2009 in Hamburg. And he was right. What used to be a fragmented domain of pioneers and lone fighters for audio branding is now a professional industry.
The story continues… on November 5th 2010 the Audio Branding Academy is organizing the second Audio Branding Congress in Hamburg. Besides a call for best practice cases, this time there will be a call for scientific papers in the fields of “Sound and music in corporate communications” and “Multisensory Branding/Design”. Best submissions will be presented as a talk or as a poster within a scientific forum.