In 2019 Axel Springer sharpened its brand positioning. The brand and its design are creative and rebellious. This is reflected in the new innovative sound identity. The German speech melody (intonation) of Axel Springer’s own voice was used to create a sound impulse connecting the modern company with its pioneering founder.
After the award show, we asked Alexander Wodrich and Leopold Hoepner a few questions about the Audio Branding project that won a Grand Prix at the International Sound Awards 2019.