Herwig Kusatz vision is to successfully initiate and accompany acoustical sustainable and societal relevant sound solutions. After high-school graduation in the USA and completing his training as a Biomedical Engineer at Graz University of Technology, Herwig completed his professional training with a full-time MBA at the University of NIMBAS Utrecht in the Netherlands. Herwig released music on Kruder & Dorfmeister’s label G-Stone. The interest in a strategic approach for the use of sounds led to the founding of SOUND STRATEGY. At the same time, the demand for a transfer of knowledge how to design audio branding processes in the university sector was so great that he has been teaching for many years now. Herwig has worked with brands like Adidas, ORF, Generali, OBB, Vöslauer, Wiener Linien, Vienna Tourism Board or Yakult. Herwig won for his clients distinctions like Red Dot Award, Audio Branding Award, German Design Award or Transform Awards Europe.