( ( ( Podcast 75 ) ) ) Paulo Dytz


Paulo Dytz works in the advertising industry and holds a degree in Public Relations. He is a sound thinker, a sound producer, co-founder and Chief Creative Officer at B Sound Thinking: a Brazilian sound agency with expertise in audio advertising, audio interactive and audio branding. Working as a sound producer he won several national and international awards including Cannes, Wave Festival, Globo Television professionals of the year, International Festival of Advertising of Gramado and About magazine award. He was one of the pioneers in developing a methodology of strategic sound alignment of brands in Brazil.

At the Audio Branding Congress 2013, Paulo will present the case Sonic Architecture for Iguatemi for the Audio Branding Award.