Having studied communication science and strategic marketing at The Berlin University of the Arts Cornelius Stiegler specialized on the field of Corporate Sound, including both Sound Branding and Functional Sounds. Combining his passion for music and his expertise in strategy, the topic of briefing sound projects became his research focus. Stiegler is working as a corporate sound strategist at nhb studios – the creators of sound branding classics such as the original BMW Soundlogo and Hornbach’s „Yippieh Yippieh Yeah“. He is also active as a speaker, author and guest lecturer on the topic and coordinates nhb‘s sound research cooperations as well as the exchange with academia, art and design.
At the Audio Branding Congress 2013, Cornelius will present a still confidential case for the Audio Branding Award.