The Yearbook 2012/13 has been published now. It contains articles about the Audio Branding Congress 2012 and its presentations. Included is a comprehensive summary article, impressive jury-selected award case studies of brands like Nokia, Dell, Harrods, and The Linde Group, an article of keynote speaker Professor Charles Spence about the future of synaesthetic marketing, contributions from the scientific Call for Papers 2012, and a documentation of the branch study Audio Branding Barometer 2012 among others. Additionally, an International Directory of Audio Branding suppliers is included.
Read an extract of the Yearbook here
Get a copy of the Yearbook here