Prof. Florian Käppler is a composer and the founder of KLANGERFINDER GmbH & Co KG, Stuttgart’s studio for audio communication, a member of the Art Director’s Club, Germany and co-founder of the interdisciplinary study course, music design at the Staatliche Hochschule für Musik, Trossingen and Furtwangen University. On 1st October 2011, Prof. Käppler was appointed Head of the audiodesign department of the Hochschule der populären Künste in Berlin (HdpK -University of Applied Sciences). His sound design projects have gained international awards including Red Dot Awards, ADC Nails, the Adolf-Grimme Preis and the Berlin International Film Festival’s golden bear.
Florian is a member of this year’s Audio Branding Award jury. In this podcast he talks about his criteria for excellent audio branding and gives his views on audio branding in general: