Carl-Frank Westermann, founder of the Agency for Auditory Brand Development WESOUND, was born in Hamburg and studied business administration, psychology and music. A former member of Fehlfarben, a German band, he is one of the initiators of the master’s program in sound studies at the University of the Arts in Berlin. Westermann is a member of the Ramses Jury and has been the keynote speaker at events like Medianet, TYPO Berlin, the Voice Days in Bonn, the Radio Days in Cologne, the IFA in Berlin, the GEM Forum, and at the Goethe Institute in Shanghai.
Carl-Frank is member of this year’s Audio Branding Award jury. Here is an audio statement by him: