On 11th of September 2010 Prof. Adrian North will hold the last workshop of the Audio Branding Academy workshop series 2010. The workshop is titled “Lessons from music psychology for advertising and branding and overviews the major factors that influence emotional responses to music, and their application to marketing in retail and leisure settings”.
Adrian North is renowned for his research on the role of music in consumer behaviour and musical taste. At the Audio Branding Congress 2009 in Hamburg he gave a very impressive talk overviewing various aspects and the relevance of sound and music in marketing and advertising.
The number of participants is limited to 15 persons. It is recommended to book soon as there are only a few tickets left.