On November 5th, 2010 the Audio Branding Academy will present the second Audio Branding Congress in Hamburg. One of the speakers is Alex Moulton from New York. As the founder and guiding creative force behind Expansion Team, he is responsible for crafting the current sound of many TV networks including CNN International, PBS, Discovery, Universal, A&E Bio, Comedy Central, Vh1, and respected brands like jetBlue, Motorola, Bank of America, Target and American Express.
In this episode of the podcast he gives a little foretaste of his talk about “CNN International Rebrand“.