Call for Papers – Poster

Audio Branding for Fashion: An Experiment of Education on Sound for a New Generation of Professionals

Gianpaolo D’Amico (MICC, Media Integration and Communication Centre, University of Florence, Italy)

Abstract

Introduction of audio branding and sound communication in teaching and learning is going to become a very popular topic and a major issue of education in advanced schools and universities nowadays. This paper presents a work-in-progress experiment of higher education about the responsible use of Sound for brands, with the aim to shape a new generation of professionals aware of the relevance and need to design a correct audio strategy across the communication campaigns of companies in the context of fashion industry.