Expansion Team, New York, USA
As the founder and guiding creative force behind Expansion Team, one of the United States’ foremost audio branding and advertising music companies, Alex is responsible for crafting the current sound of many TV networks including CNN International, PBS, Discovery, Universal, A&E Bio, Comedy Central, Vh1, and respected brands like jetBlue, Motorola, Bank of America, Target and American Express. A critically-acclaimed recording artist and globetrotting DJ by night, it was Alex’s day job as a commercial and music video director that led him to launch Expansion Team. Seeing a growing need for authentic music production for the ad world, he gathered celebrated recording artists, Grammy-winning songwriters and seminal DJs to score original music for TV. Nearly a decade later, the company has grown into a multi-faceted audio branding agency and record label.
Presentation: CNN International Rebrand