Sound Design: How understanding the brain of the consumer can enhance auditory and multisensory product/brand development
A case study of the development and implementation of a Sound Identity for DATEV eG
What Does Amsterdam Sound Like?
Sound Design for New Products: Interactions with Technical Functionalities and Branding
Sound Design for Silent Vehicles: Security – Identity – Emotion
Sound, Color, Space – Synesthetic Design
Sound Communication – Towards a new understanding of briefing communication in the sound branding process
Quantifying perception of sound in a branding context
Background Music at the Point of Sale in Austria – acceptance caused by lifestyle fit
Panel Discussion: What Will the Car of the Future Sound Like?