Welcome Ruth Simmons to the International Sound Awards 2018 Jury.
Ruth Simmons is the CEO of Songseekers International Ltd (SSI). Established by Ruth in 1980, SSI was the first company in Europe to address the ways that the advertising industry and brands used music in their advertising. In 1992 SSI set up soundlounge, the first dedicated creative research facility for Ad Agencies. Over the ensuing years and a rebrand (SSI now trading as soundlounge (www.soundlounge.co.uk)), Ruth has continued to pioneer new areas of sound and music application in relation to synchronisation which included writing a new insurance with Hiscox Insurers for users. At the ‘end of the last century’, she began to ask the question – ‘If you know what your brand looks like – do you know what it sounds like?’ In 2015, Music Week honoured her with ‘Outstanding Contribution to Sync’, in acknowledgement of her pioneering thinking and her contribution to establishing a synchronisation industry. This award has never previously or since been given to any individual or company.