Video documentation ABC2011: Droid Does – The Doing of Droid


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Droid Does – The Doing of Droid

Presentation at the Audio Branding Congress in New York on November 17, 2011.

Abstract from Stephen Dewey:

Machine Head’s founder and Creative Director, Stephen Dewey, takes you through the process of sculpting the sonic palette for the Verizon “Droid” advertising campaign. From the first agency call to the campaign’s most recent evolution, Dewey reveals the ins and outs of how the branded sound of one of the most successful advertising campaigns to date came to be.