The Audio Branding Academy is going to publish the complete video documentation of the Audio Branding Congress 2011 in New York. We start with the keynote by Martyn Ware:
The Future of Sonic Branding
Abstract from Martyn Ware:
Sonic branding is growing rapidly as a relatively new discipline and agencies within this space will soon be growing to the size of larger marketing and advertising companies.
What lessons can we learn from this nascent creative field? What are the differentiators between different companies? Is the field big enough to accommodate specialisation? What works and what are the pitfalls? What is the future of sonic branding and how can we all ensure a prosperous and successful future in this world?