Tom Trones is the Audio Identity Lead for Cisco’s Collaboration Technology Group and is working to achieve coherency and a holistic user experience across a wide portfolio of telepresence and collaboration products. Examples of touch points are apps on all platforms, web conferencing, IP phones, and the entire range of telepresence systems from personal/desktop to immersive. Tom focuses on giving utilitarian music and sound design an aesthetic and artistic depth, while keeping psychoacoustic considerations at the forefront.