After receiving his university degree in business and marketing communications, Alexander launched his career at the Frankfurt-based advertising agency “Wunderman” (Young & Rubicam) in 1998, and later joined Germany’s largest agency for branding and corporate identity, MetaDesign in Berlin, to work for clients such as DHL, Lufthansa and Volkswagen. In 2007 he became member of the management board at MetaDesign in. He founded his own audio branding consultancy in 2010. Alexander Wodrich is a regular speaker at congresses and a lecturer at different universities. His work has been honored with various awards. Just now he was nominated for the 2012 German Design Award for the audio branding of the French insurance provider AG2R La Mondiale.
Alexander is member of the 2013 Audio Branding Award Jury