The fourth annual Audio Branding Congress was held on December 11, in the UK for the first time after previous events in Germany and the US. The host was Oxford University, and the venue was prestigious Oxford Examination Schools. More than 130 audio branding experts from 21 countries, including India, Brazil, Russia and South Africa, gathered to review a year of rapid growth in both industry revenues (up more than 30%) and sophistication in terms of tools, practices and measurement.