Juan has been executive in the music and advertising industries, composer, music producer, branding & advertising pro and digital entrepreneur. Licenced in Business administration and master in ebusiness, he worked in peermusic (4th global music publisher) as General Manager for Latin American Operations and European Film&Tv Director before moving in 2001 to the Advertising and Digital world where he stayed for 10 years in BBDO working for top international and local brands (Mercedes, Pepsi, Chrysler, Canal+, Amnesty International…) and receiving multiple awards such as Cannes Gold Lions or DMA Diamond&Gold Echo among many others. He was Managing Director for development and Digital in Contrapunto BBDO and member of the board when he left the company in 2011 to found Flyabit.
Juan will present the case Renfe Sound Branding for the Audio Branding Award.