After 2010 and 2011 the Audio Branding Academy conducted the third Audio Branding Barometer as an online study in October 2012. The aim was to gather valid and comparable market data for this industry. 33 agencies from 12 countries participated this year, just about the same as in 2010 and 2011. 24 of them considered themselves as specialized audio branding agencies. The biggest share of responses came from Germany and the US as well as from Great Britain and Brazil.