Best known as the founder of Expansion Team, Alex recently merged his audio branding firm with Eyeball, the design company-turned ad agency led by longtime collaborator Limore Shur. With Expansion Team, Alex was responsible for crafting the sound of many TV networks including CNN International, PBS, Discovery, and Comedy Central, and contributed his expertise to respected brands like jetBlue, Amazon, Target, Verizon and American Express.
As a member of the Audio Branding Award Jury, we asked him also about the importance of the Audio Branding Congress and his personal criteria for excellent audio branding.