Carl-Frank Westermann completes Audio Branding Award jury

Carl-Frank Westermann completes the jury of the Audio Branding Award 2012. From 2000 to 2011, he was a creative director for MetaDesign, a renowned branding agency in Berlin. During his time at MetaDesign, Westermann grew the competence center for sound branding, a field whose importance in strategic brand management had been largely overlooked until his arrival. He advised clients such as Siemens, Lufthansa, Volkswagen, and Allianz.
Learn more about Carl-Frank and the other members