This year’s Audio Branding Congress will take place at Oxford Examination Schools. The Audio Branding Academy is partnering with the University of Oxford, who will be hosting the conference. The theme of the 2012 congress, “Listen to consumers”, will put emphasis on questions linking audio branding and consumer research. Keynote speakers from Oxford University will be Prof. Nancy Puccinelli (Saïd Business School) and Prof. Charles Spence (Department of Experimental Psychology).
In addition to a call for best practice cases, there is a call for scientific papers in the fields of “Audio Branding”, “Consumer Research”, and “Multisensory Design/Communication”. Accepted submissions will be presented either as a 20 minute talk or as a poster within a scientific forum.