Interview with Dr. Dag Piper


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Dr. Dag Piper was a member of the Audio Branding Award 2011 Jury and responsible for selecting the six cases that made it to the final and were presented at the Audio Branding Congress 2011.

Inspired by market trends and consumer behaviour, Dag Piper loves exploring fresh ideas and seeking out new opportunities to deliver consumer driven innovation. As a former lecturer in Marketing and Sensory Analysis, he still enjoys great relationships with his professorial colleagues and has co-authored several papers en route to his University of Rennes Ph.D. on trends and tools in sensory driven innovation.

At gobal supplier of fragrances and flavorings Symrise, Dag Piper led the creation and implementation of a corporate sound and oversaw several multisensory research projects like the exceptional “Sound of Citrus” study amongst others. His current role at MARS generates value at the creative interface of R&D and Marketing — breakthrough concepts are born when hard-core product innovation meets hard-core consumer insights!

Interview – audio only: