( ( ( Podcast 37 ) ) ) Waltraud Niemann

Waltraud Niemann is Head of marketing, ING-DiBa Austria, and was before Head of advertising department, Germany. She was responsible for the development of the new ING-DiBa audio branding. At the Audio Branding Congress Waltraud Niemann will present this case study DiBaDu – a Brand Promise Made Audible nominated for the Audio Branding Award.

In this podcast she tells us how she got involved in audio branding and explains how they approached the development of the new ING-DiBa brand sound.