This year the Audio Branding Congress becomes mobile and will be hosted at Columbia University in New York City on November 17th. “Stay Connected, Sound Global” is the motto of this year’s congress. The theme of the day will be mobile audio. Presentations and speakers will focus on audio branding for mobile devices, applications, and emerging digital media. Besides a call for best practice cases, there is again a call for scientific papers in the fields of Audio Branding and Mobile Branding. Best submissions will be presented as talk or as poster within a scientific forum.