“ Driven by Sound” – the motto of the Audio Branding Congress held in Hamburg on November 5th, 2010 attracted international branding and sound experts to Hamburg and made the city a temporary hub for brand sound. The congress took place in a full house at the venue “Dialogue in the Dark” in Hamburg’s Speicherstadt.
A highlight was the presentation of the branch studies “Audio Branding Barometer 2010”: 92, 3% of the respondents predicted a rise in demand for acoustic branding for the year 2011.