( ( ( Winner Papers ABC 2010 ) ) )

On November 5th, 2010 the Audio Branding Academy will present the second Audio Branding Congress in Hamburg. Besides a call for best practice cases, this year the Audio Branding Academy announced a call for scientific papers in the fields of “Sound and Music in Corporate Communications” and “Multisensory Branding/Design”. After a pre-selection by the Audio Branding Academy, and the reviews by the Scientific Advisory Board three papers were accepted as talks and four papers as poster presentations.

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