On November 5th, 2010 the Audio Branding Academy is organizing the second Audio Branding Congress in Hamburg, Germany. There was an official call for best practice cases in the field of audio branding and music marketing. Until August 31th, the public can vote on selected cases on ICAB // International Community for Audio Branding. All members of ICAB are entitled to vote – the ICAB membership is free of charge. Every member can cast up to five votes. The five cases with the most votes will be presented on the Audio Branding Congress 2010.