The Sound of Success

Brand leadership is like conducting an orchestra. Various musicians with unique personalities, many different instruments, and an audience that expects to hear one piece of music, an entire composition in harmony. Karsten Kilian explains in the latest video of the Audio Branding Congress 2009 how brand managers can get their brand orchestra in tune with their MARKnum opus.

Attendees of the congress can now access a video of his great talk on the Audio Branding Academy website.