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Sound branding – only the name is new

March 23, 2010July 22, 2014Kai Bronner

Without a doubt, he is one of the best-known and most interviewed protagonists of the German audio branding industry: Prof. Carl-Frank Westermann. At the Audio Branding Congress 2009 he held a presentation called “Sound branding – only the name is new”. Attendees of the congress can now access a video of his entertaining talk on the Audio Branding Academy website.

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