First international Audio Branding Congress 2009 was a great success.

By organizing the first international congress for acoustic brand communication, the Audio Branding Academy brought together audio branding experts and interested people from all over the world on November 14th, 2009.
Internationally acclaimed experts from practice and science like the British musicologist Prof. Dr. Adrian North (Heriot-Watt University, Edinburgh), the composer of the Intel audio logo, Walter Werzowa from Hollywood or expert for neuromarketing Dr. Hans-Georg Häusel presented new insights, innovative approaches, proven methods of audio branding and best practice cases.