Robin Hofmann is the Creative Director and one of the Managing Partners of HearDis! Corporate Sound. When he is not busy with the management of Instore Music and Audio Marketing services, Robin is coming up with new ideas to keep the company on the cutting edge of Audio Branding. Furthermore, he is a lecturer for acoustic brand management at the Design Academy Berlin. From the time he began his Communication Design studies at Stuttgart’s Merz Akademie in 2004 until HearDis! was founded, Robin worked with various design studios and agencies in both the print and online formats.
Robin also has a long history as music fanatic and DJ, and in 1999 he and three friends founded the music production team Dublex Inc. A year later, the group founded Pulver Records, a well-respected label in the dance music scene. Many highly acclaimed music productions, international releases and DJ appearances followed. In the mid-2000s, new challenges emerged in the music industry and Robin began to see huge opportunities in commercial music projects and advertising campaigns. Founding HearDis! Corporate Sound in 2005 with Felix Haaksman was a logical step to expand those activities.
Presentation: Award Case Study – HUGO BOSS