Audio Branding Congress 2010 – Podcasts
“Driven by Sound” – the motto of the Audio Branding Congress held in Hamburg on November 5th, 2010 attracted international branding and sound experts to Hamburg and made the city a temporary hub for brand sound. The congress took place in a full house at the venue “Dialogue in the Dark” in Hamburg’s Speicherstadt. You can learn more about the Audio Branding Congress 2010 here.
No. 29 – 1st of November 2010
In this episode we talk to John Groves. He is a composer, music producer, and consultant on the use of sound in corporate communications. John Groves is one of the most successful composers of music in advertising and communications and a pioneer of Sound Branding. Together with Claus Fesel from DATEV, he will give insight into the conception of DATEV’s Corporate Sound.
No. 28 – 1st of November 2010
We are pleased to present Claus Fesel as one of the more than 20 speakers of this convention.
He is Head of Central Marketing at DATEV in Nuremberg where he is responsible for internal and external communication, fairs, and events. Together with the composer John Groves is here today to provide insight into the conception of the Corporate Sound of DATEV.
No. 27 – 31st of October 2010
One of the more than 20 speakers of the Audio Branding Congress on 5th of November is Dr. Gianpaolo D’Amico. He is researcher at the Media Integration and Communication Center at the University of Florence in Italy. He also works as a consultant for the sound communication & acoustic design agency Lorelei. Together with his colleague Sara Lenzi and Dr. Jorge Seco from FIAMM he will talk about the “Sound for Electric Vehicles“.
No. 26 – 31st of October 2010
Today we are talking with Sara Lenzi from Italy. She teaches Sound Installation and Multimedia Composition at the Musical Conservatory of Rovigo. In 2008 she founded the sound communication & acoustic design agency Lorelei, which works with international clients like Architects of Air, DADA and FIAMM. Along with her colleague Dr. Gianpaolo D’Amico and Dr. Jorge Seco from FIAMM, she will discuss “Sound for Electric Vehicles“.
Together with Dr. Fabian Evert (BMW), Prof. Dr. Charles Spence (University of Oxford), Dr. Jorge Seco (FIAMM) and Dr. Markus Bodden (Product Sound) Sara Lenzi will also take part in the panel discussion entitled “What Will the Car of the Future Sound Like?“.
No. 25 – 30th of October 2010
This year the Audio Branding Academy announced a call for papers. Three papers were accepted as talks and four papers as poster presentations. One of the three talks will be held by Prof. Dr. Torsten Teichert and Daniel Wagenführer. Prof. Dr. Thorsten Teichert holds the Chair of Marketing and Innovation at the University of Hamburg. Daniel Wagenführer is working as research assistant for the Chair.
The title of their paper is: Sound Design for New Products: Interactions with Technical Functionalities and Branding.
No. 24 – 28th of October 2010
Marcel Kloppenburg has been an instructor for acoustic brand communication at the University of the Arts (UdK) in Berlin since 2007 and for sound branding at the Institute for Marketing and Communication (IMK) in Berlin. He joined the sound branding department at MetaDesign AG in 2006, where he is now the concept and production director, responsible for development and production for clients such as Siemens, Audi, eBay, entega, Premiere, Allianz and Volkswagen. At the Audio Branding Congress he presents together with Jürgen Barthel from Siemens the case study Sound Branding @ Siemens.
No. 23 – 27th of October 2010
Today we are talking with Zanna. Zanna is founder of the audio branding company Zanna Sound, located in Rio de Janeiro. Clients of Zanna Sound include South American brands like Banco do Brasil, Unimed or Cacau Show. At the congress Zanna will give some insight into the Unimed-Rio Case Study.
No. 22 – 26th of October 2010
We are pleased to present Jürgen Barthel as one of the more than 20 speakers of the Audio Branding Congress. He is Head of Corporate Communications Design at Siemens in Munich, and responsible for the global design of the Siemens brand and its Corporate Sound. Today, Jürgen Barthel will talk about Sound Branding at Siemens and his expectations for the congress.
No. 21 – 23rd of October 2010
This year the Audio Branding Academy announced a call for papers. Three papers were accepted as talks and four papers as poster presentations. One of the three talks will be held by Cornelius Stiegler, who has studied applied communication science and strategic marketing at the Berlin University of the Arts. The title of his paper is: Sound Communication – Towards a New Understanding of Briefing Communication in the Sound Branding Process
No. 20 – 18th of October 2010
On November 5th, 2010 the second Audio Branding Congress takes place in Hamburg. One highlight of the congress will be a panel discussion with the topic: What Will the Car of the Future Sound Like?
In the panel discussion moderated by Karsten Kilian, experts in sound engineering for automobiles will discuss opportunities, risks, requirements, and possible scenarios of the (brand-)sound worlds of future vehicles.
Listen what what the crucial questions of the discussion will be.
No. 19 – 16th of October 2010
Dr. Michael Haverkamp is acoustics specialist at the Ford Engineering Centre Cologne and one of the speakers of the second Audio Branding Congress on 5th of October. His comprehensive approach on multi-sensory design is presented in his 2009 book, Synesthetic Design.
In this episode of the podcast he talks about his lecture “Sound, Color, Space – Synesthetic Design“.
No. 18 – 14th of October 2010
One of the speakers of the Audio Branding Congress 2010 is Alex Moulton from New York. As the founder and guiding creative force behind Expansion Team, he is responsible for crafting the current sound of many TV networks including CNN International, PBS, Discovery, Universal, A&E Bio, Comedy Central, Vh1, and respected brands like jetBlue, Motorola, Bank of America, Target and American Express.
In this episode of the podcast he gives a little foretaste of his talk about “CNN International Rebrand“.