Audio Branding Awards 2015 – Podcasts
Experts from 19 countries and 5 continents were present at the Audio Branding Awards 2015 in Berlin. After the Academy Day on May 27th, the finalists presented their Best Practice Cases to the international expert audience. At the gala event with awards ceremony on a boat cruise on the River Spree, the submissions were honoured. Learn more about the Audio Branding Awards 2015 here.
No. 88 – 28th of April 2015
Fruttare was selected by the Award Jury as Best Practice Case 2015 and will compete for the GOLD, SIlVER, BRONZE and the AUDIENCE Award at the Audio Branding Awards 2015.
Let’s hear what makes the Fruttare case special:
No. 87 – 22nd of April 2015
HUGO BOSS was selected by the Award Jury as Best Practice Case 2015 and will compete for the GOLD, SIlVER, BRONZE and the AUDIENCE Award at the Audio Branding Awards 2015.
In this podcast we learn more about the project:
No. 86 -13th of April 2015
French Open was selected by the Award Jury as Best Practice Case 2015 and will compete for the GOLD, SIlVER, BRONZE and the AUDIENCE Award at the Audio Branding Awards 2015.
Hear what Michael Boumendil says about the case:
No. 85 – 7th of April 2015
Åhléns City was selected by the Award Jury as Best Practice Case 2015 and will compete for the GOLD, SIlVER, BRONZE and the AUDIENCE Award at the Audio Branding Awards 2015.
Malin Isberg and colleagues tell us more about the case and what makes it special:
No. 84 – 25th of March 2015
‘KLM Sonic Branding’ was selected by the Award Jury as Best Practice Case 2015 and will compete for the GOLD, SIlVER, BRONZE and the AUDIENCE Award at the Audio Branding Awards 2015.
Let’s hear what Michiel Cremers and his colleague Tommy Zee say about the case:
No. 83 – 23th of March 2015
‘Wiener Linien Sound Branding’ was selected by the Award Jury as Best Practice Case 2015 and will compete for the GOLD, SIlVER, BRONZE and the AUDIENCE Award at the Audio Branding Awards 2015.
In this podcast Herwig Kusatz and Alexander Wodrich talk about the case that they will present on Award Day in Berlin.
No. 82 – 26th of January 2015
With years of experience in leading positions within the retail, media and PR industry Anna Kind joined Radja Sound Design Agency in 2011. Previous positions had taken her from Escada and Cerruti to the production department at Canal+, and not to forget the years she spent as a music journalist and the role she played for the German Eurodance project Culture Beat in the 90s. Anna has been involved in operating and developing Radja, an award-winning audio branding agency that creates sound experiences at places that millions of people visit every year.
Radja partners with architects, retailers and marketers to conceptualize ideas for companys that will provide extra-ordinary customer experiences. Within Radja’s portfolio you will find sound strategies and concepts for commercial real estate owners, shopping destinations, hotel chains and hospitals among others. In August 2014, Anna and the Radja Sound Design Agency won a Red Dot for the Emporia sound strategy, and in December 2014 they will represent Sweden at Business of Design Week in Hong Kong.
In this podcast episode, Anna talks about the role of new technologies for product sound design and auditory user interfaces (AUI) … and silence.
No. 81 – 5th of January 2015
Dr. Daniel Müllensiefen studied Systematic Musicology, Historic Musicology and Journalism at the universities of Hamburg (Germany) and Salamanca (Spain). He did his doctoral dissertation in Systematic Musicology on memory for melodies at the University of Hamburg and obtained his PhD in 2004. From 2006 until 2009 he worked as a Research Fellow in the Computing department at Goldsmiths College, University of London.
Since 2009 he is a lecturer in the Psychology department at Goldsmiths and co-director of the Master’s course in Music Mind and Brain at Goldsmiths. In 2010 he was also appointed as Scientist in Residence with the London-based advertising agency DDB UK where he acts as a consultant and researcher, mainly on questions regarding the role of music in advertising and other commercial settings.
Dr. Daniel Müllensiefen will give a workshop on Academy Day titled ‘Music, Brands and Advertising: Testing what works’. In this podcast episode Daniel tells us what attendees of the workshop will learn, how new technologies enable innovative testing methods and more.
No. 80 – 11th of December 2014
Uli Reese left Stuttgart (Germany) to study at the Grove School of Music in Los Angeles (USA). Doors opened quickly, and he was hired to work on scores for Star Trek: The Next Generation and as a freelance composer and orchestrator on Disney’s Goof Troop television series. Reese returned to Germany in 1993, where he worked with international supergroup SNAP!, eventually forming his own commercial music company with a client list that included brands such as Nike, Reebok, Coca-Cola, Dunlop, BMW, Mercedes and Sony.
In 2002, he became Department Chair for the Filmakademie Baden-Württemberg (Germany) and in 2004 turned his creative focus to songwriting, securing a publishing deal with Peermusic and moving to the music capital of the world: Nashville, Tennessee. In 2009, Reese partnered with Steve Keller to found iV2 in Frankfurt (Germany), merging Nashville’s creative community of composers, artists, musicians, vocalists and engineers with innovative audio branding strategies for their European clients. Currently, he is working on an MBA from The Berlin School of Creative Leadership while continuing in his role as President of iV2.
In this podcast Uli tell us about his audio branding philosophy and his passion for music.
No. 79 – 1st of December 2014
The Audio Branding Academy is very pleased to present Steve Keller as moderator of the Audio Branding Awards 2015. Steve has a broad experience and vast knowledge in audio branding. He can rightly be called an “audio branding ambassador” as he speaks and conducts workshops at international conferences (MIDEM, Cannes Lions International Festival of Creativity, Eurobest, Dubai Lynx, Transform MENA and Transform Hong Kong), professional organizations (AMA, AAF, Audio Branding Academy), universities, and a long list of global advertising agencies.
Besides being moderator of the Audio Branding Awards, Steve will also give a workshop on Academy Day.
Among other things, in this podcast Steve talks about the impact of technological innovations on audio branding and why engagement, experience and interaction play an important role in audio branding strategies.
No. 78 – 24th of November 2014
Paulo Dytz is the owner of B Sound Thinking, musician, music producer, public relations manager, but considers himself a Sound Thinker. He created a methodology, titled Sound Thinking, where the focus is to think strategically the sound to create value brands, regardless of the point of contact. Paulo has nearly 15 years of experience in developing sound projects for major brands such as Petrobras, Coca-Cola, GM, Tim, Hi, Kraft Foods, Olympikus, Renner Stores, Grendene, Tramontina, Wall Mart, RBS Group, Johnson & Johnson, Iguatemi, among other. He won several national and international awards, among them Cannes, Wave Festival, the Silver Awards 2013 Audio Branding / Moscow, EL OJO Grand Prix in 2013 / Buenos Aires Grand Prix in Weeby Awards / 2014 and finalist in 2014 Clio Music / NY.
Paulo is member of the 2015 Awards Jury. In the podcast he talks about projects he is currently working on, gives his thoughts regarding technical innovations and digital media and let us know what he considers important developments and trends in audio branding amongst others.
No. 77 – 10th of November 2014
Olaf Hartmann is a pioneer and visionary of multisensory marketing. As an inspiring speaker, author and entrepreneur he can refer to convincing examples from research and experience. He turns current findings of neurology, behavioural psychology and sensory research into successful marketing. Olaf first started his career in international advertising; he has been a lecturer at the institute of business administration of the university of St. Gallen for seven years, created the first agency specialized on haptic sales promotion in 1995 and is founder and managing partner of the Multisense Institute for multisensory marketing.
At the Audio Branding Awards 2015 in Berlin, Olaf Hartmann will give a keynote lecture with the title ‘The Power of Multisense’. Olaf outlines the contents of his keynote in this podcast: