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Audrey Arbeeny is CEO/ Executive Producer of Audiobrain, founded in 2003. Audiobrain’s sonic branding includes Microsoft’s Xbox 360, Google, Holland America Line, IBM, KIA Motors Corp, Microsoft, Merck, Logitech, Whirlpool, Toshiba, and more. She also has significant background in psychology, biomusicology, and psychoacoustics, and conducts research in these areas. Projects range from Heart/Health wearables to surgical robotics. She has been Music Supervisor for the past 11 Olympic Broadcasts with NBC, for which she received 2 Emmy Awards. With over 25 years specializing in sonic branding, Audiobrain is at the forefront of emerging technologies, and their sonic imprints are heard millions of times a day worldwide, and has appeared in many publications, podcasts on the use of intentional music sound and voice. |
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Matthew Bennett is a composer, sound artist, sensory designer, and founder of the design firm Acoustic Ecology. His mission is to make the global soundscape of products and technology more beautiful, functional, inclusive, and sustainable. Previously, he was Director of the Sound + Sensory Design Program at Microsoft, responsible for the sound of the company’s major platforms. His work is recognized around the world and heard on more than a billion devices every day. |
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Karlheinz Brandenburg has been a driving force behind some of today’s most innovative digital audio technology, notably the mp3 and MPEG audio standards. He is acclaimed for pioneering work in digital audio coding and psychoacoustics. His honors include the AES Silver Medal, the IEEE Masaru Ibuka Consumer Electronic Award, the German Future Award, which he shared with his colleagues and the Cross of the Order of Merit of the Federal Republic of Germany. Furthermore he is member in the Hall of Fame of the Consumer Electronics Association. In April 2014, Brandenburg was inducted as an innovator into the Internet Hall of Fame. He holds three honorary Ph.D. degrees. Dr. Brandenburg holds about 100 patents. He is CEO of the Brandenburg Labs GmbH, a senior professor at the Institute for Media Technology at Technische Universität Ilmenau and former director of the Fraunhofer Institute for Digital Media Technology IDMT in Ilmenau, Germany. |
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PhD in Computer Engineering, full professor at DIBRIS (Polytechnic School, University of Genoa), where he teaches Human Computer Interaction (MS in Computer Engineering; MS in Digital Humanities). As art influences science and technology, science and technology can in turn inspire art: recognizing this mutually beneficial relationship, his research interests combine scientific research in human-computer interaction and artificial intelligence with artistic and humanistic research, and includes non-verbal multimodal interactive systems; computational models of non-verbal full-body expressive gesture, emotion, and social signals; interactive multimodal systems for performing arts, for active experience of cultural content, for health, therapy and rehabilitation. Scientific director of Casa Paganini Research Centre at University of Genoa, member of the editorial boards of the Journal of New Music Research and of Plos One journal, of the ESF College of Expert Reviewers, of the board of directors of Museo Palazzo Reale of Genoa. Scientific collaborations in artistic projects include music theatre projects of Luciano Berio (Scala di Milano 1996; Salzburg Festival 1999) and dance projects of Virgilio Sieni. |
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Andrea Cera (1969, Vicenza) is an Italian sound designer and composer. He received a classical music training (piano and composition) from Padova’s Conservatorio, and a special formation in computer music from IRCAM-Centre Pompidou in Paris. Since 1998 he has created over 40 soundtracks for contemporary dance and theatre works. In the 2010s he began a collaboration with IRCAM and Renault, for the design of external electric cars’ sounds, from Renault Zoé to the new collection E-Tech 2022. He collaborates with Casa Paganini-InfoMus (University of Genova) in research projects about cross-modality and human movement sonification. |
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Henry has created user experience sound for over two decades, whilst being at the forefront of defining our future soundscapes and developing thinking around sound in UX. He has created interaction sounds and notifications for billions of devices worldwide, whilst developing some of the most brand-recognisable sounds in the world. He previously worked for 13 years at Nokia and Microsoft, before setting up his own consultancy and working on a range of tech products from smart glasses, navigational aids for the visually-impaired, smart door locks, and hospital alarms and patient-monitoring alarms. Henry recently moved back in-house and now works as a Senior UX Sound Designer for Google. |
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Klaus Frieler is a Systematic Musicologist with a background in Physics. He is currently a statistical and methodological consultant of Max Planck Institute for Empirical Aesthetics, Frankfurt a.M. Germany, after years of working on research projects in computational musicology and music psychology as well as teaching systematic musicology at the University of Hamburg and elsewhere. Since many years, he is involved with the Audio Branding industry as a scientific advisor. He is also working as music expert witness, with a speciality in pre-emptive copyright checks for audio branding using state-of-the-art computational tools he created and helped developing. |
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Vanessa Goh started out as a copywriter in Singapore before her pursuit of new experiences took her to the advertising agencies of Chicago, and then to the digital playground of the Bay Area. She learnt from the best minds at agencies like DDB, BBDO, Ogilvy, and DigitasLBi, before joining Pandora SiriusXM as a Creative Director at Studio Resonate. She’s been involved in audio advertising and sonic branding for almost two decades and is currently the Creative Strategist Lead for JAPAC at Spotify Advertising. |
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Elisa Harris is a founding partner of the global sonic branding agency Sonicbrand. Sonicbrand was first established in 1999 and at the time was one of the first specialist agencies in the world for strategic music and sound. In 2009 Elisa (along with two other partners) launched a second agency, CORD Worldwide, which was sold in 2018, allowing the re-establishment of Sonicbrand as the home for their clients. Sonicbrand’s clients include Shell International AG, DHL, Visa, Maggi, NESCAFÉ, Lego, Pilsner Urquell, Purina ONE, Santander, The National Lottery and more. Elisa has developed and produced some of Sonicbrand’s most celebrated and successful sonic brands, including ‘The Sound of Shell’, ‘The Sound of Santander’ and ‘La Figura NESCAFÉ’. Working closely with the very best in composition, sound design and voice, recording with world-class musicians in some of the most celebrated studios in the world, Elisa’s clear and methodical approach has led to some of the most wide-reaching, multi-market roll-outs of sonic branding in the world. Born into a family of professional musicians, Elisa studied contemporary orchestral composition with Sir Harrison Birtwistle in London and voice at the Royal College of Music. She has two small children that sing, play the piano and the French horn. |
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Chris has been creating audio for user experience and interactive media for over 25 years. After studying Music Synthesis at Berklee College of Music, he began his career doing live sound for Blue Man Group. He then moved into web audio which led to over a decade of designing sound for video games, including franchises such as Lord of the Rings, Star Wars, Burnout Paradise, God of War III and Kinect Adventures. In 2012, he made the transition into product sound with Microsoft HoloLens. At HoloLens, he designed UX sound, sonic branding, and 3D audio. For two years, as Symmetry Audio, he’s designed VR audio for Unity, HBO, and Technicolor, as well as creating UX sound for Google. In 2017, he joined Amazon as Senior UX Sound Designer, where he worked on the audio identity of Alexa, Fire TV, and the standalone gaming system Amazon Glow. He has now returned to the games industry as Audio Manager at Insomniac, a developer of Sony Playstation. |
 Rainer Hirt – audity
Studies in communication design at the University of Applied Sciences, Konstanz (Master of Arts). Co-Founder of audity, a company specialised in functional sounds for brands and products. Author and co-producer of the compendium »Audio Branding«. Rainer is supervising various research projects with several universities and has been, since 2008, juror of the international Red Dot Design Award. Lecturer for Audible Design at the HTWG Konstanz. |
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Dr. Daniel Hug, sound and interaction designer, explores the world of sound through art, design, theoretical investigation and applied research. He is the co-founder and co-director of the Sound Design master’s program at Zurich University of the Arts, and an international lecturer in Sound Studies and Sound Design. With his practice-based and interdisciplinary research, Hug has had a significant impact on the field of sonic interaction design. As member of the steering committee of the Audio Mostly conference and founder of the sound design and consultancy company “Hear Me Interact!”, he connects the worlds of academia and business. His current interests include sound design for health technology and exercise, sound design methodology, and participatory sound design processes. |
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Jodi Krangle has been a full-time voice actor since 2007 and has worked with clients from major brands all over the world including Dell, BBVA & Kraft. Over the years, and doing what she does, she’s learned a lot about sound and how it influences people. In November of 2019, she started a podcast on this subject called Audio Branding: The hidden gem of marketing and has produced over 150 episodes. The podcast discusses the power of sound in the context of advertising, marketing, music and science. She also organizes discussions around this subject with various knowledgeable panelists weekly on Clubhouse in her club, The Power of Sound. |
 Nicolas Misdariis – IRCAM
Nicolas Misdariis is a research director, head of Ircam STMS Lab / Sound Perception & Design group. He graduated from an engineering school. He got his Master thesis on applied acoustics and his PhD on musical and environmental acoustics. He defended his HDR (Habilitation to Direct Research) on the topic of Sciences of Sound Design. He has been working at Ircam as a research fellow since 1995. During that time, he developed research works and industrial applications related to sound synthesis and reproduction, environmental sound and soundscape perception, auditory display, human-machine interfaces, interactive sonification and sound design. Since 2010, he is also a regular lecturer in the Sound Design Master at the High School of Art and Design in Le Mans (ESAD TALM, Le Mans). |
 Connor Moore – Listen
Connor has been at the forefront of the audio branding space for the last 13 years creating best in class audio strategy, audio ux, sonic logo’s and brand music for the likes of Google, Tesla, State Farm, Lucid Motors, Peloton and Uber. As Executive Creative Director at Listen, he directs the creative team across a range of projects while also setting vision for the company and identifying key business opportunities within the audio branding space. With his former company, CMoore Sound, he was seen as a pioneer of bringing holistic audio branding and more intentional sound design to new and emerging technologies and the broader product space. With a background as a composer, sound designer and former business owner, Connor brings a unique skill set that is focused on creating more considerate design for the modern world dominated by loud technology. He is a thought leader in the audio branding space who has won awards with SF Design Week, was a selected speaker for Google’s “Design Is” series and has been featured and interviewed by NPR’s Marketplace, Adobe’s Wireframe, California Sunday Magazine and Communication Arts. |
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Daniel Müllensiefen studied Systematic Musicology, Historic Musicology and Journalism at the universities of Hamburg (Germany) and Salamanca (Spain). He did his doctoral dissertation in Systematic Musicology on memory for melodies at the University of Hamburg. Since 2006 he has been working at Goldsmiths, University of London, now a Professor in Psychology and co-director of the Master’s course in Music Mind and Brain. In 2010 he was appointed as Scientist in Residence with the London-based advertising agency adam&eveDDB where he acted as a consultant and researcher, mainly on questions regarding the role of music in advertising and other commercial settings. In 2016 he received the prestigious Anneliese-Maier research prize from the Humboldt foundation and since then he is also affiliated with the Hochschule für Musik in Hannover. |
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Andre, a lifelong geek, has been Managing Director of Jung von Matt’s consulting agency for nerd, fandom, and pop culture since February 2021 – making him officially a NERD. Having worked as Art Director at Jung von Matt FLEET since 2001 as well as Senior Art Director and Creative Director at Jung von Matt ALSTER, he knows the power and capabilities of the Jung von Matt Group. In addition to his work as an Art Director at Philipp und Keuntje and a Creative Director at Grabarz&Partner, he also worked as a freelancer. Among the brands and campaigns André worked on were Mercedes-Benz, BMW, VW Nutzfahrzeuge, Astra, Lufthansa, Jägermeister, Netflix, Yamaha, YouTube, MTV and many more. Effi, Cannes Lions, ADC New York, as well as Clio Awards are among the over 100 national and international awards he has received in his career. A number of major award shows have also invited him to be a juror. A diploma in graphic design was awarded to André by the Academy of Visual Arts in Frankfurt. In addition to lecturing at Miami Ad School and teaching at Jung von Matt Academy, he was also a teacher. |
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Creator of the concept of MOGO® or ‘musical logo’, Rajeev Raja conceived BrandMusiq as a full servicesonic branding company in 2011. Rajeev brings on board over 25 years of experience in branding on the one hand, and music on the other. He was ex-National Creative Director of the multinational ad agency DDB in India and is also known as one of India’s finest Jazz and Fusion flautists. This unique combination helps BrandMusiq merge brand understanding, consumer insight and musical expression in a manner that delivers tremendous value for clients. |
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Emma Rodero is a researcher and professor in the Department of Communication at Pompeu Fabra University UPF (Spain), PhD. in Communication, PhD. in Psychology, Master in Pathology of Voice and Master in Psychology of Cognition. She obtained a Marie Curie fellowship (European Union) to conduct research in US about cognitive processing of radio commercials. She is author of more than ten books and fifty scientific papers about radio. Rodero usually teaches Public Speaking and Sound Advertising at UPF. She has over a decade of experience in the radio industry. She is currently a voice-over artist and has received awards for some radio dramas. |
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Sarah Seukeran is the Learning Operations Manager at Music Ally, a knowledge and skills company serving the global music business for over 20 years. Sarah develops Music Ally’s learning hub courses on marketing, technology and business for the music industry in addition to delivering live/bespoke training to a wide range of clients like Chrysalis Records, Sony Music Australia and Berklee College of Music. Prior to her role at Music Ally, Sarah built up experience as a musician, songwriter, producer and digital marketer operating in Trinidad & Tobago and Canada leading her to a smooth transition into training and mentoring in her current role. |
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Hugo Verweij leads sound design efforts on Apple’s Design Team. His work can be heard across a number of Apple platforms. Hugo has a deep appreciation for functional sound design that helps, guides, and delights the user – whether it’s through a notification sound or a subtle button click. Prior to joining Apple, Hugo taught sound design and music production at HKU University of the Arts Utrecht in the Netherlands. Underwhelmed by ringtones available at the time, Hugo launched Cleartones – a marketplace for unobtrusive, minimalist ringtones. Apple caught wind of Hugo’s project and hired him to work on sounds for iOS 7. Hugo’s talk Designing Sound at the World Wide Developers Conference gives a peek behind the curtain of the design process of Apple’s iconic sounds that can be heard all around the world. |
Audrey Arbeeny – 
Matthew Bennett – 
Karlheinz Brandenburg – 
Antonio Camurri – 
Andrea Cera – 
Klaus Frieler – 
Vanessa Goh – 
Elisa Harris – 
Chris Hegstrom – 
Daniel Hug – 
Jodi Krangle – 
Daniel Müllensiefen – 
André Price – 
Raja Rajeev – 
Emma Rodero – 
Sarah Seukeran – 