Hyundai Olympic Session

ISA2018 Sessions

Hyundai Olympic Pavilion Sound



Hyundai believes in hydrogen mobility which can be “the seed of a new society”. For the Olympic Games 2018 in South Korea they wanted to bring this groundbreaking technology to life in an on-site pavilion. why do birds’ mission was to transform the pavilion into an immersive experience through acoustic staging. Each zone of the pavilion got its own sound, underlining the specific story of that area. why do birds presents the concepts and ideas that led to this unique overall experience.

Project page

Alexander Wodrich – Managing Director, why do birds

After receiving his university degree in business and marketing communications, Alexander launched his career at the Frankfurt-based advertising agency “Wunderman”, and later joined Germany’s largest agency for branding and corporate identity, MetaDesign in Berlin, to work for clients such as DHL, Audi, Allianz and Volkswagen. In 2007 he became a member of the MetaDesign management board, responsible for the audio branding and motion design departments. He founded why do birds in 2010. The agency belongs to the top addresses for audio branding, winning numerous creative awards, including the Audio Branding Award in Gold, a number of Red Dot awards, the German Design Award in Gold as well as the Transform Award in Gold. Clients include Deutsche Bahn, GORE-TEX®, Siemens, Hyundai and FIFA. Alexander regularly appears as a speaker at universities and congresses on the subject of brand and sound. In his spare time he is a passionate musician: he has played more than 100 concerts with his bands and recorded several records.

Prof. Sebastian Waschulewski – Sound Director, why do birds

Sebastian has worked for more than 10 years in marketing-, film-, scenography, music and Audio Branding. He holds a master-degree in Acoustic Communication and is a professor at the HDPK in Berlin for Media Design, specializing in brand experience. A musician himself, he has played drums in numerous bands and projects. On agency side he has worked as a sound director at MetaDesign, WESOUND and Jung von Matt before joining why do birds in 2017. In this time he was responsible for the development of the music strategy for Vodafone, electroacoustic concepts for the global Volkswagen showrooms and the acoustic staging of the Hyundai Pavilion at the Olympic Winter Games 2018.