Prof. Dr. Torsten Teichert

Prof. Dr. Thorsten Teichert holds the Chair of Marketing and Innovation at the University of Hamburg. His research and consulting projects especially include issues in new product development, global innovation management as well as consumer behavior. Earlier in his career, Prof. Teichert acted for several years as advisor to projects in the German automotive industry and directed projects in Mergers & Acquisition and in strategic consultancy.

Institutions where he completed his education or carried out research include the Technical University of Berlin (Dipl.-Ing.), the Union College, Schenectady, NY (MBA), the Christian-Albrechts-University of Kiel (Dr. sc. pol.), the Fuqua School of Business, Durham, NC (Research Fellow) and the WHU – Otto Beisheim Graduate School of Management, Koblenz (Habilitation). Prior to his current position, Professor Teichert was Director of the Institute for Innovation Management at the University of Berne, Switzerland. Since 2009 Prof. Teichert is Visiting Professor at the University of Technology Sydney.
Chair of Marketing and Innovation at the University of Hamburg

Presentation: Sound Design for New Products: Interactions with Technical Functionalities and Branding