John Groves

CEO GROVES Sound Branding GmbH, Hamburg, Germany

John Groves is a composer, music producer and consultant on the use of sound and music in advertising and communications. In the early 90s he became one of the pioneers of Sound Branding, by developing a structured system for the creation and implementation of brand and corporate Sound Identities. This method has provided the basis for what has since become a market standard. He is guest lecturer at various universities and institutions e.g. the University of Surrey, the Hamburger Texterschmiede and the Miami Ad School. He is a member of the faculty in of the Danube University of Krems, Austria for Sound Branding.He also holds workshops and master classes at a number of marketing, design and communications congresses such as the Art Directors Club, Radio Day, Hamburger Dialog, Soundtrack Cologne, the Typo International Design Conference, the Munich Media Days and the German Marketing Conference. He has published several articles in trade magazines and books.

Presentation: A case study of the development and implementation of a Sound Identity for DATEV eG