Claus Fesel

Head of Central Marketing DATEV eG, Nuremberg, Germany

Claus Fesel, 48 years old, has been working with DATEV since 1987 and has been with executive functions for the past 19 years. As an executive in various positions in sales, consulting, product management, sales back office, and dealership support, he has accompanied the enterprise’s growth from 2,000 up to the current 5,800 employees. In 2000, Claus Fesel took on the task to establish DATEV’s online communication; in 2004, he became responsible for the entire marketing and service communication. Since 2008, he is head of central marketing for internal and external communication, fairs and events, and he reports directly to the executive board.

A case study of the development and implementation of a Sound Identity for DATEV eG