Award jury

Award Jury Members 2013

An excellent jury consisting of last year’s nominees will select the six best case studies in the field of audio branding to be showcased at the 2013 Audio Branding Congress in Moscow.



After receiving his university degree in business and marketing communications, Alexander launched his career at the Frankfurt-based advertising agency “Wunderman” (Young & Rubicam) in 1998, and later joined Germany’s largest agency for branding and corporate identity, MetaDesign in Berlin, to work for clients such as DHL, Lufthansa and Volkswagen. In 2007 he became member of the management board at MetaDesign in. He founded his own audio branding consultancy in 2010. Alexander Wodrich is a regular speaker at congresses and a lecturer at different universities. His work has been honored with various awards. Just now he was nominated for the 2012 German Design Award for the audio branding of the French insurance provider AG2R La Mondiale.



A recent member of The Sound Agency team, Lydia is now a firm devotee of the power of audio branding and the benefits of using applied sound for business. With a background in Client Services, Lydia brings her years of experience managing complex and demanding relationships with large corporate organisations, multi-nationals and high net-worth individuals to the world of audio consultancy, helping her clients to achieve better results by optimising the sound they make in every aspect of their business and achieving congruency across their brand as a whole. Lydia holds a BA in Middle Eastern Studies with Classical Greek from Exeter University and is passionate about opera and learning new languages. Working so closely with Harrods, one of the world’s most famous retail stores, whilst The Sound Agency continues to create award-winning sounds, is truly a dream come true.



Rayan joined Elias Arts in 2003 to conquer the last frontier of integrated marketing: audio. Deploying his experience in branding, UX and experiential marketing, Rayan formalized the core components of Elias’ audio branding methodology, including best practices and audio branding taxo­nomies, and has helped develop Audio Identity Systemsä for Cisco, Nike, Coca-Cola, Sun Microsystems and Orange Wireless. Rayan has created numerous “Best Practices” mod­ules and authored White Papers and book chapters on the discipline of Audio Branding. Prior to joining Elias Arts, Rayan was Director of Brand Strategy for The Futurebrand Co. in New York. Rayan holds a BA in European History from the University of North Carolina at Chapel Hill, and a MBA from Georgetown University in Washington DC.



Guilherme Flarys, founder of the Gomus agency, is an Engineer graduate at PUC-RJ, Brazil, and post-graduate in Business Management at UFF, with an extensive backgorund in consulting and advertising. In 2002 he founded Mangajingle Productions with his partner Pedro Guedes (music producer at TV Globo), running several musical and audio productions for clients such as Nokia, Fiat, Coca-Cola, Johnson Controls, Eletrobrás, TV Globo, among others. In 2009 Mangajingle expanded to create Gomus Agency focused on audio and music branding, active on a large scale at the retail and television markets. Together with his other partner, Guto Guerra (author of “Music Branding – Qual É o Som Da Sua Marca?”), Guilherme is also one of the main speakers on the theme in Brazil, having delivered lectures in companies and universities, as well as launching the first Music Branding course in Brazil at Perestroika school.



Licenced in Business administration and master in ebusiness, Juan worked in peermusic (4th global music publisher) as General Manager for Latin American Operations and European Film & TV Director before moving in 2001 to the Advertising and Digital world where he stayed for 10 years in BBDO working for top international and local brands and receiving multiple awards such as Cannes Gold Lions or DMA Diamond & Gold Echo among many others. He was Managing Director for development and Digital in Contrapunto BBDO and member of the board when he left the company in 2011 to found Flyabit. For the last 10 years he has developed business devoted to using sound and music as a communication tool in areas such as retail music systems, live music, advertising, film & TV, digital and Sound Branding. In 2012, he founded Flyabit Sound & Digital studio.



Michele Arnese, designed in Italy and assembled in Germany, is co-founder and co-owner of amp – audible brand and corporate communication, based in Munich and Zurich. He has a degree in Engineering at University of Pisa and worked more than 10 years as management consultant and partner for major German and international companies and brands, collecting precious know-how to understand their language and their structures, before founding amp together with Rudi Mauser. His musical background could take advantage from the experience of methods, strategy and ideas: he is the head of strategy at amp, winner of ADC Award 2013 in the category Audio Branding (the most important prize of the German creative industry) and responsible for the agency development. He worked at amp for clients like BMW, MINI, The Linde Group, Bosch-Siemens, ERSTE BANK Austria, among others, with always an idea in the mind: creating an own acoustic domain for the brand that unifies sound and music, making the acoustic brand experience unique.