Award 2013

Audio Branding Award 2013


The Audio Branding Award was presented to the three most impressive case studies showcased at the 2013 Audio Branding Congress, taking place in Moscow on November 28th. An excellent jury consisting of last year’s nominees selected the six best case studies in the field of audio branding. These top six cases were presented at the 2013 Congress. Next to the three categories GOLD, SILVER and BRONZE awarded exclusively by the expert jury, there was an additional AUDIENCE award chosen by popular vote of the Congress participants.



Case Submissions

Award Jury

Selection procedure in detail


Jury Evaluation Criteria

Concept and Approach
  • Innovative approach
  • Detailed and comprehensive concept
  • Market research
Criteria for Audio Branding Elements
  • Brand/Product relation
  • Distinctiveness
  • Memorability
  • Flexibility (creative and technical)
  • Aesthetic quality
  • Manuals/Brand sound guidelines
  • Production quality
  • Applications
  • Touch points
  • Brand recall
  • Brand awareness
  • Brand image
  • Monitoring/market data


Conditions of Participation

  • Submission fee is 300 Euros (plus VAT) per entry.
  • If a case study is selected, the presenter is obligated to speak at the Congress.
  • The participation fee for selected presenter is 400 Euros (plus VAT), which includes cost of admission.
  • If selected speaker has a co-speaker from the case study’s client, the co-speaker will receive complimentary admission.
  • Additional tickets can be purchased by the speaker at a 20% discount of the general ticket price.


Requirements for Contributions

  • Case study must be a project from the field of audio branding.
  • The project should be innovative and set new standards.
  • The presenting individual, brand, or agency has been primarily responsible for conception and realization.
  • The ideal case study includes a project presented by both representation of brand and agency.
  • The presentation must include description of project’s approach, tasks, and results.
  • All submissions and presentations are to be presented in English.
  • The case study was not submitted previously to the Audio Branding Award.
  • Multiple case studies may be entered, but only one case per entrant can be selected for presentation.

Concept and Approach

innovative approach?

elaborate and comprehensive concept?


market research?


Criteria for audiologosand other audio branding elements

brand fit,



flexible (creative and technical fexibility)


relation to the product





Implementation / Production / Monitoring

manuals, brand sound guidelines

production quality


touch points




measurable effects on turnover, brand image, brand awareness…

data from market research