Wolfgang Mühl-Benninghaus


Wolfgang Mühl-Benninghaus is a Professor of Film Theory and History at the Humboldt-University of Berlin. He studied Economics, Business Administration and History in Berlin. He earned his doctorate at the Humboldt-University of Berlin in 1981 at the Institute for Cultural Studies. His main research interests are History of Media, Media Economics, New Media and Business Communication. Wolfgang Mühl-Benninghaus emphasizes transfer between the University and Economy. He is author and editor of several books and has also published in different journals.

Presentation: Mobile Branding – Innovative Part of New Marketing Activities