Steve Keller

As a producer, programmer and remixer, Steve Keller broke into the Nashville music scene by creating dance remixes of country hits, producing over sixty remixes for many of Nashville’s top stars. He went on to work as a freelance commercial music producer and consultant, eventually founding a strategic brand management company with a client roster that included entertainers, advertising agencies, commercial music houses, record labels, marketing firms and music publishers.

Today, Steve is CEO of iV, a creative community of audio and marketing professionals, focused on providing strategic audio branding for a wide range of global agencies and brands. In addition to holding a B.A. in Psychology from Cedarville University with a focus on research, statistics, social psychology and small group dynamics, Steve is also a graduate of Scarlett Leadership Institute, a division of Belmont University’s Massey Graduate School of Business. He is connected to the music and advertising industries through a number of professional affiliations: AFM, NARAS, AAF, NEL, AMP, SOLID, ASCAP, SESAC and GEMA.

Presentation: Caveat Emptor: Towards an Examination of Emerging Best Practices in the Audio Branding Industry