Mike Friedrichsen

Mike Friedrichsen is a Professor of Media Economics and Media Business at the Stuttgart Media University. He studied Business Administration, Political Economics, Journalism and Political Sciences in Kiel, Mainz and Berlin. He earned his doctorate at the Free University of Berlin in 1996 at the Institute of empirical Market and Communication Research.

His main research interests are Media Management and Media Economics, Digital Radio and Television, Opinion Research, New Media Technologies und Business Communication. Mike Friedrichsen emphasizes transfer between the University and Economy and in leads several Networking Organisations. He is author and editor of several books and has also published in different journals.

Presentation: Mobile Branding – Innovative Part of New Marketing Activities